WORK WITH US
we KNOW HOW TO BRAND IT.
we KNOW HOW TO BRAND IT.
YOU KNOW INTERIOR DESIGN.
You worry about floor plans, finishes and impossible client requests. We’ll make sure the brand behind your work gives your dream clients every reason to want you.
YOUR WORK DESERVES TO BE SEEN BY THE CLIENTS YOU WANT
You've built a good business with happy clients who recommend you to their friends, but the clients you'd love to work with sit outside that circle and have never heard of you. When they start looking for a designer, they go with the one whose brand makes the decision easy, even if your work is better. And that's the gap between how good you are and how you come across.
TOO MUCH CONVINCING
You shouldn’t have to talk someone into seeing your value every time a new inquiry comes in. Your brand should be doing some of that work before you ever get on that first call.
LET YOUR BRAND do the talking
This is what we build together. A brand clear about who you're for and what you're known for, so the right people get in touch already interested and the fee conversation starts from a much better place.
Charge the fee. Keep a straight face.Your brand has already done the explaining.
Every studio reaches the point where the work is ready for bigger projects. The clients behind those projects decide quickly, often from one look at how you present yourself. We make sure what they see matches what you can do.
YOUR WORK IS READY FOR BIGGER PROJECTS.
The
BRAND architecture
MAKE YOUR REPUTATION VISIBLE.
The brand you made in your first year got you started.
Since then your projects and fees have grown, and the brand hasn't caught up. We work out what you want to be known for and who you want more of, then build a brand which gives those clients a clear reason to work with you.
MAKE YOUR REPUTATION FELT.
When a referral asks for your website, you should be happy to send it.
The Brand Experience covers everything in Brand Architecture, plus a website built around the questions clients ask before they get in touch, from how you work to what a project costs. If you have your own homeware line, the site can include a shop too.
The
BRAND EXPERIENCE
MAKE YOUR REPUTATION FELT.
THE REPUTATION AUDIT
You know something needs to change.
You’re just not sure what.
You fill in a short questionnaire, then we spend 60 minutes on your business and whatever's on your mind. Within three business days you get the recording, the transcript and a short summary of what we found and what I'd do first. You'll know what needs your attention now and what can wait.
Explore the details
SELECTED WORK
NOW FOR THE GOOD STUFF
A beautiful brand is nice. A beautiful brand that helps you win the kind of work you actually want is much more interesting. Here are a few built with exactly that in mind.
Sabrina is three years into her business, growing mainly through referrals, but she had no real brand or website. The strategy wasn't to make her look artificially established; it was to give the studio credibility now while leaving room for it to grow. “Interiors that belong” became the central idea.
CONCEPT CLIENT / SABRINA SUTTON
LOCATION / RALEIGH, USA
THE CHALLENGE / READY TO GROW
THE IDEA / INTERIORS THAT BELONG
THE WORK / STRATEGY · BRAND · WEBSITE
The business had been built almost entirely through word of mouth, with no established brand or website to introduce him beyond that network. The project also involved renaming the business and putting Elliot's own expertise at the centre.
CONCEPT CLIENT / ELLIOT MAXWELL
LOCATION / VANCOUVER, CANADA
THE CHALLENGE / REFERRAL DEPENDENT
THE SHIFT / MAXWELL & CO → ELLIOT MAXWELL
THE WORK / NAMING · STRATEGY · BRAND · WEBSITE
Emma has been rebuilding her business presence in Greece after more than a decade abroad, without the local referral network and name recognition she previously had. The positioning focused on expats and international buyers creating homes in Greece.
CONCEPT CLIENT / EMMA DIMAKOS
LOCATION / ATHENS, GREECE
THE CHALLENGE / NEW MARKET
THE AUDIENCE / INTERNATIONAL BUYERS
THE WORK / STRATEGY · BRAND · WEBSITE
WHAT IS YOUR REPUTATION COSTING YOU?
Fourteen questions about how clients find you and what they're willing to pay. At the end, you'll see where your reputation helps and where it costs you work.
THE REPUTATION QUIZ for interior designers
(14 QUESTIONS) (4 MINUTES) (FREE)
TAKE THe QUIZ
THE FACE BEHIND DAMAREOS
HI, I'M LILI
That obsession became Damareos. Now I use everything I’ve learned to help interior designers build brands that make their value easier to see, and choosing them a whole lot easier.
I've spent more than a decade in strategy, design and product, building brands from zero for millions of users. Somewhere in there I got a little obsessed with why we choose one business over another.
BASED IN / DUBAI, working internationally
BACKGROUND / STRATEGY · PRODUCT · DESIGN
CURRENT OBSESSION / THE PSYCHOLOGY OF WANT
KNOWN FOR / ASKING TOO MANY QUESTIONS
FOR INTERIOR DESIGNERS READY TO BE PICKIER
BRAND perception builds your reputation
The right reputation can change what’s possible for your business. Let’s make sure yours is bringing in your dream clients.
The right reputation can change what’s possible for your business.
Let’s make sure yours is bringing in your dream clients.
