The STUDIO
CURRENT OBSESSION: The Psychology of Want
A REPUTATION STRATEGY & DESIGN STUDIO
SPECIALIZING IN:
Interior Design Firms
THE EXPERTISE:
Strategy · Branding · Web
BASED IN:
Dubai, UAE
Working Internationally
FOUNDED BY:
Lili Elena
I started Damareos because I’m fascinated by why we choose one business over another. Usually, the decision starts long before we ever speak to them. This studio is about making that decision a little less accidental.
WORK WITH US
BEING GOOD GETS YOU SO FAR. BEING WANTED CHANGES THE BUSINESS.
WHAT I BELIEVE
Your clients weren’t there for the years it took you to get this good. They don’t see the problem you spotted before it became an expensive mistake, the supplier you called six times, or the hundred tiny decisions that made the finished room look effortless.
They only know what you show them. So make sure the good stuff isn’t happening entirely behind the scenes.
Your clients weren’t there for the years it took you to get this good. They don’t see the problem you spotted before it became an expensive mistake, the supplier you called six times, or the hundred tiny decisions that made the finished room look effortless.
They only know what you show them. So make sure the good stuff isn’t happening entirely behind the scenes.
YOUR CLIENTS CAN ONLY VALUE WHAT THEY CAN SEE.
01
A beautiful logo can make you look good. It can’t explain why your fees are higher, why your approach works or why someone should trust you with a six-figure renovation.
That’s the brand’s job. Figure out what makes you worth choosing first. Then make it beautiful.
A BETTER LOGO ISN’T THE ANSWER. A BETTER BRAND WILL BE.
02
A beautiful logo can make you look good. It can’t explain why your fees are higher, why your approach works or why someone should trust you with a six-figure renovation.
That’s the brand’s job. Figure out what makes you worth choosing first. Then make it beautiful.
Not just one they save on Instagram.
One that brings you more of the projects you’d happily clear your calendar for, from clients who came looking for you and have the budget to let you do your best work.
Because being admired is nice. Being wanted pays the bills.
BUILD A BUSINESS PEOPLE WANT.
03
FOUNDER & STRATEGIST
I’ve always been fascinated by why we choose one thing over another. Why one business immediately feels worth paying more for, while another can be just as good and somehow gets overlooked.
I spent more than a decade working across strategy, design and product, where a big part of my job was understanding people. What they wanted, what made them choose, what made them stay and, sometimes, what made them leave. It taught me to look at design as much more than how something looks.
That thinking eventually became Damareos.
I chose to work with interior designers because this industry is such an interesting mix of talent and perception. Your clients can’t fully experience what you do until they’ve hired you, so much of their decision happens earlier. Through what they see, what they read and how your business makes them feel.
I want the right client to find you and understand why it should be you. That’s what I’m here to help you build.
MEET THE FOUNDER
Damareos takes its name from a street in Athens, Greece, somewhere that has been part of my life for years.
I wanted the studio to have a name with meaning rather than something created to sound like an agency. Damareos is personal, distinctive and already familiar to me. It felt like the right name for something I intended to make entirely my own.
THE THINKING BEHIND THE WORK
CLARITY: I ask a lot of questions. Not for the sake of a process, but because I want to understand what’s actually happening in your business, where you want to take it and what might be getting in the way. The better I understand that, the better the decisions we can make together.
INTENTION: I’m not going to sell you something simply because you asked for it. If I don’t think you need a new brand, I’ll tell you. If I think something else would make a bigger difference, I’ll tell you that too. I want there to be a good reason behind everything we do.
AMBITION: I like working with people who want something. Maybe it’s bigger projects. Maybe it’s clients with more interesting homes and the budgets to match. Maybe it’s simply having more choice over what you say yes to. Whatever you’re building towards, I want the brand we create to help you get closer to it.
THE THINKING BEHIND THE WORK
AMBITION: I like working with people who want something. Maybe it’s bigger projects. Maybe it’s clients with more interesting homes and the budgets to match. Maybe it’s simply having more choice over what you say yes to. Whatever you’re building towards, I want the brand we create to help you get closer to it.
CLARITY: I ask a lot of questions. Not for the sake of a process, but because I want to understand what’s actually happening in your business, where you want to take it and what might be getting in the way. The better I understand that, the better the decisions we can make together.
INTENTION: I’m not going to sell you something simply because you asked for it. If I don’t think you need a new brand, I’ll tell you. If I think something else would make a bigger difference, I’ll tell you that too. I want there to be a good reason behind everything we do.
FOR INTERIOR DESIGNERS BUILDING A HIGH-END BUSINESS
BRAND perception builds your reputation
The right reputation can change what’s possible for your business. Let’s make sure yours is bringing in your dream clients.
The right reputation can change what’s possible for your business.
Let’s make sure yours is bringing in your dream clients.
