SCOPE OF WORK

Elliot Maxwell runs a successful interior design business built almost entirely through word of mouth. His clients know the quality of his work, trust his expertise and recommend him to others, but outside that network there is very little to introduce the business. No website, no established brand and no real way for someone discovering him for the first time to understand why they should choose him.

That model has worked for years, but it also means the same network largely determines who finds him, what they expect to spend and the kind of projects coming through the door.

We leveraged the reputation Elliot has already earned through years of good work and made it visible to people who have never met him. We repositioned the studio around a more specific client, renamed the business from Maxwell & Co Interiors to Elliot Maxwell and put his name and expertise at the centre of the brand.

The identity reflects the character of his interiors, pairing strong architectural references with warmth and restraint. We carry that into a website that gives potential clients a much fuller sense of Elliot’s work, approach and experience, giving the business a way to attract new clients beyond the referrals it has always relied on.

Elliot Maxwell runs a successful interior design business built almost entirely through word of mouth. His clients know the quality of his work, trust his expertise and recommend him to others, but outside that network there is very little to introduce the business. No website, no established brand and no real way for someone discovering him for the first time to understand why they should choose him.

That model has worked for years, but it also means the same network largely determines who finds him, what they expect to spend and the kind of projects coming through the door.

We leveraged the reputation Elliot has already earned through years of good work and made it visible to people who have never met him. We repositioned the studio around a more specific client, rename the business from Maxwell & Co Interiors to Elliot Maxwell and put his name and expertise at the centre of the brand.

The identity reflects the character of his interiors, pairing strong architectural references with warmth and restraint. We carry that into a website that gives potential clients a much fuller sense of Elliot’s work, approach and experience, giving the business a way to attract new clients beyond the referrals it has always relied on.

BUSINESS NAMING + THE BRAND EXPERIENCE