SCOPE OF WORK

THE BRAND EXPERIENCE

Emma Dimakos is an experienced interior designer starting a new chapter in Greece after more than a decade working abroad. In a new market, without the referral network or name recognition she had built before, she needed a brand that could introduce the business properly and give people a reason to choose her for more than price.

Rather than trying to compete with established local studios on their terms, we saw an opportunity to build around something Emma was uniquely placed to offer: an international perspective and an understanding of what it means to create a home in a country that isn’t originally your own.

We positioned the studio for expats and international buyers creating homes in Greece, turning Emma’s experience of living and working across different countries into a meaningful point of difference.

The identity and website were built around that positioning, with a warm, contemporary visual language that feels at home in Athens without relying on the visual clichés you might expect from a Greek interiors brand. The result is a brand designed to make Emma’s experience easier to recognise, her value easier to understand and the right clients more confident choosing her.

Emma Dimakos is an experienced interior designer starting a new chapter in Greece after more than a decade working abroad. In a new market, without the referral network or name recognition she had built before, she needed a brand that could introduce the business properly and give people a reason to choose her for more than price.

Rather than trying to compete with established local studios on their terms, we saw an opportunity to build around something Emma was uniquely placed to offer: an international perspective and an understanding of what it means to create a home in a country that isn’t originally your own.




We positioned the studio for expats and international buyers creating homes in Greece, turning Emma’s experience of living and working across different countries into a meaningful point of difference.

The identity and website were built around that positioning, with a warm, contemporary visual language that feels at home in Athens without relying on the visual clichés you might expect from a Greek interiors brand. The result is a brand designed to make Emma’s experience easier to recognise, her value easier to understand and the right clients more confident choosing her.